To make his sites more enticing to potential advertisers, Golden is creating virtual showrooms, where a customer can see all angles of, say, a refrigerator, and open the doors and rearrange the shelves, something rivals like Sears are not yet doing.
To make his sites more enticing to potential advertisers, Golden is creating virtual showrooms, where a customer can see all angles of, say, a refrigerator, and open the doors and rearrange the shelves, something rivals like Sears (nasdaq: SHLD - news - people ) are not yet doing.