You'll want to monitor some specific KPIs to provide insight into your organic search traffic.

为了能从你的自然搜索流量中得到独到的见解，你需要要检测一些具体的关键绩效指标。

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Affiliate programs, organic search traffic and even offline advertising scored higher than social.

互联网分销，无广告的搜索流量，甚至是离线广告的评分都比社交网络高。

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Adjusting our pay per click and organic search engine optimization strategies increased our online traffic by nearly 100% in a single month.

调整我们的点击有奖和有机搜索引擎优化策略就使我们的单月在线流量增加了近100％。

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However, if you have 10, 000 pages, and only your home page is getting organic search traffic, you have a big problem.

FORBES: SEO Health Check: Why You're Tracking the Wrong SEO Metrics

However, the power Google holds over recipients of its organic search traffic and competing ad networks is much larger than most in the industry are aware.

FORBES: Search Marketing: Routing Around Google's Privacy Policy

As mentioned in the previous post of what to focus on when measuring SEO which included URLs and indexed pages, landing pages, the second part of the SEO health check consists of keywords, organic search traffic, and how to interpret all of your data.

FORBES: SEO Health Check: Examining the Data that Matters