When it comes to trademark use, however, the owner would not be entitled to initiate actions against infringement of his unregistered trademark.

但是对使用商标来说，未注册的商标所有人没有权利禁止他人注册其商标。

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A trademark provides protection to the owner of the mark by ensuring the exclusive right to use it to identify goods or services, or to authorize another to use it in return for payment.

商标为商标所有人提供保护，确保其享有将商标用于标识商品或服务或授权他人使用以获取收益的专用权。

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Meanwhile, since the parachute used by Baumgartner bore the logo of a beverage company, the building's owner reserves the right to file a lawsuit for violation of Taipei 101's trademark.

目前由于费力克斯使用的降落伞上标有某饮料公司的标志，大楼的业主将保留起诉这一破坏台北101塔楼商标的行径。

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Fu Shuangjian, deputy director of the State Administration for Industry and Commerce, said at a press conference on April 24 that Proview Technology is still the owner of the iPad trademark.

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This is because one of the first things a responsible trademark owner must do is see to it that their brand maintains its level of quality.

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Trademark protection of a fictional character provides the owner with the exclusive right to use the character in connection with goods and services, as well as the right to prevent the unauthorized use of the character in connection with goods and services of infringing third parties.

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