With the backing of a strong group structure, we have been working indefatigably to become the most attractive and profitable carmaker in the premium segment.

在强大的集团结构支撑下，我们孜孜不倦的努力正让奥迪成为高档车市场上最具吸引力、盈利状况最好的汽车生产商。

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"Lightweight technologies and alternative power train solutions" are central to the premium carmaker's strategies, as they are becoming "part of their brand DNA", he says.

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However, the greater the specification by consumers, the higher the premium price the carmaker can command.

ECONOMIST: The global car industry