Take smartphones for example, you need not only computer science and engineering knowledge, but also an understanding of psychology and visual design to create a better product.

以智能手机为例，你不仅需要计算机科学和工程知识，还需要对心理学和视觉设计有所理解，才能创造出更好的产品。

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Engineering and product development teams can eliminate design cycles by collaborating with peers, partners, and suppliers in their company's supply chain.

工程设计和产品开发团队可以通过与同伴、合伙人及在该公司供应链中的供应商协作来设计周期。

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At the same time, ERP companies are increasing their ability to handle and maintain engineering and product design data, which will put under a big question mark the potential implementation of PLM.

同样的，ERP公司也将提高其管理和维护工程及产品设计数据的能力，而这将给PLM实施的前景打上大大的问号。

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McCann also notes that although females populate the wide range of middle management and frequently have been keepers of the brand culture, there are far too few in CMO and other C-suite roles, or in engineering and product design.

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Execution encompasses team expertise, business model, timing, product design, company and product strategy, market strategy, as well as engineering .

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