Well-crafted marketing and branding can boost the impact of a great design, but unless the message is reinforced by real-world experience, the effect is usually temporary.

精心设计的营销和品牌可以提高一个伟大设计的影响，不过除非广告词能够被真实体验所巩固，其效果通常是暂时的。

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But Mogilner wanted to test the effect in the real world, seeing how people actually spent their time.

研究者还希望看看这样的效应是否存在于真实的世界，考虑时间或金钱是否影响了人们真实的行为表现。

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In the real world the effect is not noticed because there are so many other gender clues, such as hair and clothing.

这个影响在现实生活中没有被发现，因为有很多其它性别提示存在，比如发型和穿着。

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For a real-world example of the effect of lower search costs, think of today's e-reader price wars.

ECONOMIST: Economics focus

But will the study have a big effect in the real world?

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In the real world this would be pretty flimsy proof of a cause-effect relationship.

FORBES: Magazine Article