Behavioral economists like Richard Thaler are unconvinced.

像理查德·泰勒行为经济学家不服气。

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Evidence keeps pouring in to back up this "no Free Lunch" theory, as economist Richard Thaler dubbed it in these pages last year, even while its "Price is Right" counterpart has been shown wanting.

去年，经济学家理查德·塞勒(Richard Thaler)在此发表的文章中称之为“没有免费的午餐”理论，支持这一理论的证据不断涌现，而与之对应的“价格是正确的”理论则表现得不尽人意。

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Mr. Benartzi and his research partner, Richard Thaler of the University of Chicago, have showed how.

WSJ: How to Save More For Retirement Without Really Trying

Halpern and senior policy-making colleagues often reference Nudge by Richard Thaler and Cass Sunstein.

FORBES: The Little "Nudges" that Would Make Even Churchill Proud

Richard Thaler and Cass Sunstein have made a convincing case about the importance of nudging behavior towards desired ends.

FORBES: Sustainability by Stealth: Four Ways to Make Sustainability More Attractive