The other, more subtle issue, is that while videos work great for single, uninterrupted viewing (think of a solitary user viewing it at his desk via the Web on-demand), they are inflexible for interactive scenarios, such as presentations by salespeople.
"I ask everyone (who asks about solitary confinement) to give up their cellphones, their TVs, everything, for a weekend, and then lock themselves in the bathroom, " he told me.
But when Mullaney edged Maurice Chambers (3-63) to third slip and Read fell to David Masters (4-48), Notts needed a 17-ball 23 from Paul Franks to earn their solitary batting point.