Engagement metrics can even identify a suitable medium and combinations of media platforms for brands, providing value above and beyond exposure, audience numbers and CPMs. By adopting a new engagement-powered ROI paradigm, marketers, media companies, and planners can not only guarantee that brands will better connect with consumers but can now predict returns on their investments.

FORBES: A Non-Cynical View of Return On Investment

And I think that videogames are a medium most suitable to achieve that sort of effect in the most effortless of ways.

FORBES: Cantabile-do Attitude: Bient?t l'?t��, Tale of Tales' Art Piece, Forces Its Way Onto Steam

Yet these modern trappings provide the Brossiers with a happy medium between the Arctic wilderness the family so adores, suitable schooling facilities and viable long-term research work.

CNN: Arctic vagabonds: French family makes home on polar yacht