Start of Summer means the coming of a new season—summer.

立夏意味着一个新的季节——夏天的到来。

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Best Buy might have made a dent if its service came out, say, last summer, or even during the 2010 holiday season. A summer 2011 launch makes it virtually irrelevant.

如果百思买在去年夏天，甚至是在2010年假期季节推出该服务也行，其可能会有些作为，但在2011年夏季才推出使其影响微乎其微。

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And like Spring turns to Summer and Summer to Fall, the season eventually ends.

恰如春天走到夏天，夏天又走到秋天一般，每一个季节终究会走到重点，天下没有不散的筵席。

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Not good,as Alaska heads toward its busiest time of year, the summer vacation season.

VOA: special.2009.03.02

The strike took place in the summer holiday season, when movie fans eagerly wait for the release of big budget productions casting popular stars.

VOA: standard.2009.06.05

People in Poland have very emotional attitudes to politics, and when he is saying something like that people think, 'oh,we will have something like a totalitarian regime if the president is also from Platforma,'" Makowski adds that the summer holiday season may also affect the vote, since wealthier Poles tend to support Komorowski and many will be leaving for vacation over the weekend.

VOA: standard.2010.07.03

Just in time for the summer blockbuster season, our rankings of the most popular movie stars.

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The pool is due to reopen at the end of May for the summer season.

BBC: Shoalstone pool

Not only that, but this takes place after summer driving season, when demand typically falls off.

FORBES: Why Spring Means Higher Gasoline Prices