This paper probes into the concept and the multi layered perception of tourist destination image, makes an analysis of the process of its formation and brings about image promotion pattern.
探讨了旅游目的地形象概念及其认知的多层面性，分析了旅游目的地形象形成过程，提出了旅游目的地形象推广模式。
The image of the tourist destination must be transmitted to the receivers by suitable transmission means. There are four basic transmission ways, such as advertisement, public relationship and so on.
旅游地形象必须通过恰当的方式传播给受众，其基本传播方法包括广告宣传、公共关系、互联网推广和市场行销策略等。
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