"In the worst of times for the restaurant industry, it's the best of times for McDonald's, " says Burt Flickinger III, managing director of the Strategic Resources Group, a retail-consulting company.
餐馆业最艰难的时候恰是麦当劳的最好时光,”一家零售咨询公司的主管说。
"The company has the intimate feel of a small, local team combined with the resources and strategic approach of a global business," says an employee.
一名员工表示,“在公司既能感受到小型本土化团队的亲密感,也能拥有全球性大企业的资源和战略方法。”
Then there is the added strategic advantage of focusing all the resources, staff and leadership on a single brand.
接下来,将所有的资源、人力和注意力放在一个品牌上,也可带来额外的战略优势。
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