Then, Idiscussedthe sunk cost effect on the investment decision of the firm.

并提出了降低沉没成本对企业投资决策影响的方法。

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The article reviews the definitions of sunk cost and the sunk cost effect, the categories of the sunk cost effect and its functional areas, then makes explanations in terms of psychological theories.

文章概括了沉没成本及沉没成本效应的定义，沉没成本的种类和发生领域，并用心理学理论对沉没成本效应进行了解释。

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If the plan has the desired effect, some of this cost will have been sunk before the government pops the question, perhaps tipping a few voters in favour.

ECONOMIST: The single currency