The SWOT analysis model and large strategy matrix analysis method are used to analyze the competition strategy options the company should adopt, which is differential expansion strategy.
随后,本文综合运用SWOT分析法和波士顿矩阵分析法,提出了企业备选竞争战略,即差异化的市场开发、市场渗透战略。
An analysis on the development trend of air condition controller industry of China and the present situation was made with approach of five competitive forces model and SWOT method.
进而分析了国内空调控制器行业的趋势、环境和现状,并运用五种竞争力模型和SWOT方法。
The main research tools: the analysis of PEST external factors, Michael Porter 's Five factors Model, Life cycle analyses, and SWOT matrix.
主要分析方法:PEST外部因素分析法、波特五种力量模型、生命周期分析法、SWOT矩阵分析法。
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