网络流行英语通常都很简明，这一特点符合了美国语言学家Victoria Fromkin提出的简约原则（the theory of least effort），他认为人们在使用语言时总是尽量节省气力，减少麻烦。
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Relevance Theory is based on the perspective of cognition and its basic rule is Optimal Relevance, that is, to fulfil the contextual effects with the least effort.
关联理论是建立在认知的基础上，其基本规则是最大关联性，即以最小的努力达到预期的语境效果。
Originated from cognitive science, the core of relevance theory is trying to make the reader use least processing effort to get adequate contextual effects.
关联理论起源于认知科学，其核心为使读者用最少的精力取得最大的语境效果。
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