...容词或句子 由理想品牌联想到的形容词或句子 品牌认知度研究,主要指标包括品类中第一提及知名度(Top of mind awareness) 、不提示知名度(Unaided brand awareness)、提示知名度(Brand recognition)。
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top-of-mind awareness 就占领制高点
Truth is, however, it takes a lot of money and time to achieve top-of-mind awareness and recall.
而事实却是,要达到如此认知和记忆程度甚至能耳熟能详,需耗大量时间和资金。
Email is an effective branding tool for creating top-of-mind awareness.
电子邮件对于创建顶级的品牌认知度来说是一种有效的工具。
Just as it is with any growing business, the need to build a brand and create top-of-mind awareness in a specific field of expertise is important.
就是因为他们的生意一直在扩大,所以在特定的专业领域,要建立一个品牌,做到最好的这种意识的需求就显得极为重要了。
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