The LifeShirt, as the company's device is called, is a turtlenecked, short-sleeved shirt that could yet become the height of medical fashion.

ECONOMIST: Medical monitoring

When Apple CEO Steve Jobs the black-turtlenecked, bespectacled geek-turned-guru announced that Apple would release the iPhone and AppleTV in 2007, techies started to salivate.

NPR: Apple's CEO Shows Off Its Long-Awaited iPhone

His author photograph, identical on twenty years of jackets and press clippings until it stopped circulating at all, arrested him somewhere in the mid-sixties, turtlenecked, holding a cocktail glass forever.

NEWYORKER: The King of Sentences