UBS Warburg now expects the "upfront" market, which starts in May when advertisers book advance AD spots on the TV networks for the new season in September, to be up 4% on last year.

瑞银华宝现在寄希望于“前瞻”市场，它会在5月启动，那时广告主们为九月份开始的新季度预订广告栏目，预计比去年增长4%。

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Now, as another upfront season fast approaches, that shift in both talent and quality from broadcast to cable is increasingly clear.

FORBES: Magazine Article

With the annual TV upfront season just weeks away, Barclays Capital media analyst Anthony DiClemente has served up a rosy outlook for the broadcast business.

FORBES: TV's Rosy Outlook

Coming off of a dismal (and lengthy) upfront selling season, the timing couldn't be worse.

FORBES: Television