But although they have the potential to be useful marketing tools, such networks can also be a source of damaging publicity, as British Airways (BA) and Virgin Atlantic have discovered to their cost.

也许，这些方式有可能成为有效的市场推广工具，但也有可能成为一种致命的宣传手段。 英国航空和维珍航空因此已经尝到苦果。

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For its part, Virgin Atlantic is examining the potential for flights to New York from six continental European airports.

维京大西洋则在审视从六个位于欧洲大陆的机场设立发往纽约航班的前景。

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Virgin Atlantic explored several approaches as it sought to quantify exactly what benefits its social media strategies reaped.

大西洋维珍探究了几个方法，以寻求准确地量化社会媒体战略带来的利益。

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Virgin used its success in music retailing to enter the trans-atlantic airline business (Virgin Atlantic).

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U.K.-based airline Virgin Atlantic has announced that any of its 700 pilots can now apply to fly passengers on SpaceShipTwo, the flagship craft for the world's first sub-orbital space tourism venture, Virgin Galactic .

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Virgin Atlantic specialises in long-haul routes to North America, the Caribbean, Africa and Asia.

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