relation drivers
...异;顾客资产; 关系驱动要素 [gap=1364]Key words:cultural factors; cultural differences; customer equity; relation drivers ...
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文化对顾客资产三个方面的驱动要素，即价值驱动要素、品牌驱动要素和关系驱动要素都存在一定影响。
Culture also affects customer asset in three aspects, value driving factor, branch driving factor and relation driving factor.
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