决策分析主要是关于不确定性问题的研究，其传统的理论模型是主观期望效用模型(SEU)。

Decision analysis mostly researches on uncertainty, it's conventional decision model is subject expected utility theory (SEU).

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本文通过引入自适应期望产量的概念，利用现代控制工程理论建立了市场非线性反需求函数下的自适应动态古诺模型。

By using a concept of adaptive expected output and modern control theory, a dynamic adaptive Cournot model, which the inverse demand curve function is nonlinear in the market, is established.

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企业社会责任；归因理论；期望实绩模型；感知动机；企业能力；企业认同。

CSR; Attribution Theory; Expected - Perceived Model; Perceived Motivation; Corporate Ability; C-C identification.

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