在企业并购过程中，采用实物期权法对企业的特许经营权价值进行评估。
The real option method is used to evaluate the value of operating concessions given to corporations in the process of the merger and acquisition of corporations.
PPP项目的特许经营权价值以及风险的合理分配是关系项目成败的至关重要的两个因素。
The franchising value of PPP project and rational distribution of risk are two essential factors concerning the project success or failure.
这种声誉创造出了一个消费者特许经营权。这让产品对购买者的价值，而不是产品的生产成本，成为了决定销售价格的主要决定性因素。
Such a reputation creates a consumer franchise that allows the value of the product to the purchaser, rather than its production cost, to be the major determinant of selling price.
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