而营销中性体现营销的本质特征,克服了前者的种种弊端。
Marketing neutrality reflects the essential features of marketing, and overcomes above disadvantages.
第一部分:对整合营销渠道的概念进行界定,并分析其本质特征。
Part one: this part offers a definition of integrated marketing channel and analyses its essential feature.
关系营销为处理渠道成员关系提供了一种思路,关系营销的双向沟通、合作、双赢等本质特征为关系型营销渠道提供了指导思想。
Relationship marketing provides a way of handling the relation among channel members, especially its essence such as bilateral communication, cooperation and double wins.
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