But without a big financial reward, it is hard to make cross-selling work.

ECONOMIST: The trials of megabanks

Rebates are common in the drug industry as a reward for big purchasers.

FORBES: Magazine Article

The reward is a big cluster of green leaves that appears on the dashboard screen.

FORBES: C-Max: Ford Makes A Great Car -- And Gets Slammed Anyway

What about bankers in Manhattan or London who take home big year-end bonuses as a reward for having stocked their bank's vaults with the deposits of "high-net worth individuals" whose only known job has been with a government in another country?

NPR: Tracking the World's Black Market: 'Illicit'

Opting for new direction centered around the Refresh Project--a digital platform for action to reward those with big ideas for improving communities across the areas of arts and culture, charity, health, neighborhood and education--Pepsi had many innovative ways the Refresh Project would be featured in the digital space.

FORBES: Magazine Article

These are not big lies, but they are large enough to reward advisers who make a concerted effort to bend the truth about their skills and not get caught.

FORBES: Why Financial Advisers Lie

The problem is that there is a world of difference between what is deemed to be an appropriate reward at the top of big companies - and not just banks - and what many of you would see as appropriate.

BBC: What is ��appropriate�� pay at RBS?