"I've been part of the process of sitting down with acleansheetofpaper and conceptualizing a new TV show, building out the extensions and Web versions and then selling ad buys around it, " he says.
Automakers, whose traditional business model is built around supplying cars to car dealers, might use acleansheetofpaper to lay out business models where they engage more directly with consumers and share in the multitrillion-dollar revenue stream associated with cars.