When she bares her arms for a gym class with schoolchildren, she makes headlines on the politics page and the style section, inspiring Americans to hit the floor for push-ups and reconsider sheaths under cardigans.
It partnered with the makers of "Dance Dance Revolution" on a gym-class friendly version of the popular dancing game.
But when the young consumers decide to indulge, they are running out to get the latest model of the iPod or a new cellphone instead of a gym-class wardrobe.
The collection, named "BJ Kicks A, " veered from the high school dance party looks that she has championed for decades, running toward a junior high school gym class with a lot of cheek.
He remembers that even as a kid, when he was told to run a lap during gym class, he would ask to do extras.
This sport was developed in 1891 to provide indoor physical activity for the boys in a teacher's gym class.
Not to mention, she loves her job and describes it as going to gym class for a living.
About 360, 000 kids were actively involved last year, a number that balloons to 2.4 million if you add the elementary school students who were taught golf in a First Tee-designed gym class.
One languid summer afternoon, I was coming from a midday yoga class at the office gym when I ran into my top boss at the elevator.
Elementary students in the Douglas County school district between Denver and Colorado Springs check out wireless-enabled notebook computers from a central depository and take them to gym class.
Having built up respect from teachers and administrators at New York City schools, Yasin and his team were tasked with developing a program to get kids to stop cutting gym class.
We look like a pair of ninth graders waiting out detention after gym class.
One day when I was in junior high, the Cooz, now retired, came to town to direct a clinic at the local high school, and our gym class was invited to watch.
"Corvette is a world-class athlete that has gone back to the gym and has been in training, " says Ed Welburn, GM vice-president of global design.
He planned to start a gym franchise, but after a free 13-week entrepreneurship class at Robert Morris University, paid for by the federally funded Veterans Business Outreach Center in Pittsburgh, he quickly found out the numbers didn't add up.
She is understood to have hidden some of the children in a closet, ensuring they were safe, and then told the gunman that her class was in the gym.
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