The sketches have made Richards somewhat of a folk hero in the industry, and they provide him a unique marketing angle, but his book is much more than a few interesting illustrations.
Nick Vitalari and I write about the impact of business ecosystems in our new book The Elastic Enterprise and as ARM represents a very interesting case of an ecosystem at work, it might also illustrate some truths about how the new business environment operates.
The currency of this trust is listening, and one of the most interesting pictures to emerge from the book is that of the conductor as a kind of chief listener.