In response, each individual takes on a little more personal risk and contributes slightly to the general background risk.

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On a day when Google caused waves by announcing that anyone could apply for its new Project Glass spectacles, Sergey Brin took care of something of a little more personal.

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The sting became a little less personal as she watched more and more friends and colleagues lose their jobs.

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Social media is a staple of many Millennial focused campaigns, but With Art Philadelphia is using it not only to show that museums can be a little hip and cutting-edge, but also to make a museum visit feel more participatory and personal, says Tina Wells of Buzz Marketing Group, whose agency helped to develop the outreach.

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Recent Cisco efforts in home networking could make the personal computer little more than a dumb terminal, undercutting Microsoft.

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Because business is personal, sharing a little of yourself makes you more accessible.

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It was the second time in a little more than a year that Djokovic has been hit by a personal loss during a tournament.

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