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But in all cases, they know they are making a critical judgment call , and most lose a lot of sleep over the decision.
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"I don't know if androids dream of electric sheep, but I've certainly been losing a lot of sleep over Google's Android, " laments programmer David N.
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But he had "lost a lot of sleep" over how to handle his client's needs and decided for now on a different course of action.
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Without fancy support ticketing software or dedicated customer service reps, the Vizify teammates bootstrapped their way to support success by keeping calm, losing a whole lot of sleep, and staying on top of the their inboxes.
FORBES: One Startup Launch + 1,000 Support Tickets = Heaven or Hell?
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"He was in a lot of pain and couldn't sleep, so he did a lot of his work at night, " Ms. Lippincott says.
WSJ: Matisse's The Thousand and One Nights in Pittsburgh
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Maybe we all might have gotten a lot more sleep had we known about recent results of another GRACE satellite study published in the journal Nature that shows that Himalayan glaciers are hardly melting at all.
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There are actually quite a lot of studies showing cellphone radiation associated with other events, like sleep disturbances.
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Gifts from grandma, sure, but today UPS is more about serving the small-lot shipping needs of a nation flowering with eat-and-sleep entrepreneurs.
FORBES: Logistics in Brown
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Joe has found that if you want to sleep with a woman you have to spend a lot of time talking to her about her interests.
NEWYORKER: Blue Period
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Aside from giving up on sleep, Kimberly Zimmerman Shorter of Atlanta said she makes a lot of morning compromises now that she has two children.
CNN: The mommy morning compromise