"This is definitely not a passing fad, " he tells FORBES GLOBAL from his yacht off the coast of Turkey.
Both are equally important for you to make sure content evolves into a core function, not simply a passing fad.
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Some see his ownership of Chelsea as a passing fad, a plaything he may soon, for want of new trophies, tire of.
Close to half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll.
What if all the interoperability turned out to be a passing fad?
So is the rise of the Greens a passing fad, or is it part of a more fundamental realignment of progressive politics in Australia?
Some think "outsourcing" has now been revealed as a passing fad.
In 2005, when we started researching an earlier book extolling its virtues, there were less than 4 million people using it and many business people dismissed it as a passing fad.
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Halloween-inspired attractions like haunts aren't just a passing fad.
Additionally, maybe MusclePharm turns into a passing fad.
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Are e-readers just a passing fad?
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As he said to me yesterday, he is concerned that the current wave of protest votes against excessive executive pay could turn out to be a passing fad - and he therefore wants a constitutional change that would lead to a permanent transformation of big institutional shareholders into properly informed and engaged proprietors.
He has dismissed the calls for his resignation as a passing storm and a silly fad.
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