Jason never talks to a prospective customer about "cost" or "price, " but instead about "total investment"--as if the guy were buying mutual funds.

FORBES: Correction Appended

The group is a source of free customer research for your prospective new offerings as well.

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Prospective customer, be reassured: Sally possesses a fortune-telling licence from the government of Cecil County, Maryland.

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They guided the TrueVue team to follow a Customer Development process that begins with having one-on-one interviews with prospective customers to understand behaviors and preferences.

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