After extensive research, the fire service decided that condoms - rather than pens, rulers, etc - packaged in a cardboard envelope bearing the core message, had the best novelty factor and the ability to communicate a wider safety message.

BBC: Fire service condoms for students

Over time that message evolved so the muscle activity involved in a smile sends a message to the brain signaling safety, which could translate into lower heart rate and stress levels.

WSJ: Stress-Busting Smiles

Browne touted a green message and claimed safety as a priority, but his actions spoke louder than his words, as BP had the worst safety record of any major oil company.

FORBES

"We wrote the rule so people could distinguish between reality and fantasy, " said Merenkov, defending the site and a message he posted on safety.

CNN: STORY HIGHLIGHTS

"So in all of that, let's not have a message going out that patient safety was compromised - it wasn't, " Mr Poots added.

BBC: Ulster Hospital

The meeting ended with a clear message that older age is not a safety net that protects people from getting HIV and that people are living with HIV for decades.

WHITEHOUSE: Health Care Blog | The White House

Aggressive prosecutions would send a strong message that the government is serious about product safety.

WSJ: China Hopes Melamine Trials Will Restore Trust

Moreover, is not the message of reliable marketplace self-correction as potentially hazardous as the comfort of a guaranteed government safety net?

FORBES: Moral Hazard: The TARP Debate Is Not Finally About Numbers

Writing in the foreword to the summary of responses, Sir Bruce said the responses "send a clear message that the current regulatory framework doesn't do enough to support consumer rights or patient safety".

BBC: Tighter restrictions on cosmetic surgery urged