"Wealth preservation management", as it's now called, has even become a selling point for investment bankers.
RiceHadleyGates also adds a selling point as Khosla competes with other venture firms for top startups.
FORBES: Condoleezza Rice's RiceHadleyGates Partners With Khosla Ventures
The paper's imperfection is a selling point: "People can understand how this was once poo, " says Flancman.
The Cell chip was a selling point for the PlayStation 3, which went on sale in 2006.
WSJ: Sony Considers��but Rejects��Dropping Disk Drive From Game Console
What was less of a selling point at Oracle OpenWorld this week: cost.
Mr Hassan says state ownership does Petronas no harm abroad, and its experience as a regulator is a selling point.
Skype detection has becom a selling point for UTMs and firewalls that go beyond stateful connections and look into actual traffic.
FORBES: Granular application control drives next gen firewalls
This could cut into Christie's winning margin, which he hopes will be large enough to use as a selling point in a 2016 presidential run.
But in the long term, she says, Chiquita could actually benefit by making its tightly controlled supply chain a selling point to consumers.
In fact, some Mississippians see it as a selling point: they think that Mr Barbour's connections give their state a seat at the table.
City officials are working to seize on the preparations for the games as a selling point for its tourism and meeting business in advance.
FORBES: Once-Improbable Sports Success Fuels Even Bigger Dreams In Taipei
But the technology behind it has become so sophisticated that it is now becoming a selling point as smartphone makers take on Apple's iPhone.
The moves allow carmakers to make online entertainment a selling point.
People believed it was good for the body, and its presence became a selling point for spas and hot springs in Arkansas, New York and Massachusetts.
Boeing says the aircraft is 20% more fuel-efficient than similar sized airliners, a selling point for airlines for whom fuel costs are their biggest operational expense.
Some of the French will go it alone: Pierre Cornette de Saint Cyr in Paris sees small size as a selling point in a world of giants.
For a sports car, the appeal of the sound of engine power is clearly a selling point so Caterham had to work hard to get it right.
Though the 6620's video capabilities may be a selling point for some users, others may discount them as a mere novelty and focus on the handset's business applications.
Still, watching a product like this make the transformation from idea to real world object is about as good a selling point for the technology as we've seen.
ENGADGET: MakerBot's Turtle Shell Racers cruise around our offices (video)
Besides the views, the setting is also a selling point.
FORBES: Raising The Bar In Baltimore: The New Four Seasons Hotel
Political stability has always been a selling point for Malaysia.
That Dieter Rams-inspired look is still considered iconic in some circles, and Apple has often touted the steel outside antenna band as a selling point that it's unlikely to drop all that quickly.
That was a selling point for photographers Heather Waraksa and Jonathan Mehring, who arrived at Apple's new Grand Central store in New York and, as such, found themselves leaning against a wall, eating bagels in line a half hour later.
Beer naturally contains a shot of B vitamins. (Not coincidentally, vegans get excited about brewer's yeast.) This entrepreneur isn't the first to see nutrition as a selling point for booze: During World War II Anheuser-Busch advertised Budweiser as a natural source of B vitamins.
Beer naturally contains a shot of B vitamins. (Not coincidentally, vegans get excited about brewer's yeast.) This entrepreneur isn't the first to see nutrition as a selling point for booze: During World War II Anheuser-Busch (nyse: BUD - news - people ) advertised Budweiser as a natural source of B vitamins.
This ability to perform small tasks during bits of downtime is a major selling point in the concept of a mobile workforce.
FORBES: Why Investing In A More Mobile Workforce Makes Sense
"I think the authenticity and the raw African-ness of 'The Lion King' is a bigger selling point than any other product that has ever been on Broadway or on stage, done with a world-class quality approach, " says Lebo, who is determined to keep the show's feel authentically African by making sure that all international productions feature South African performing in them.
The philanthropy card is used only to trump the competition, not as a chief selling point.
应用推荐