Indeed, until Bill Clinton's state-of-the-union address in January, the Americans had resisted the whole idea of a new round at all.
As tech startup culture increasingly enters the mainstream consciousness through movies like "The Social Network" or headlines about the latest 20-something to cash in a dorm-room idea for millions of dollars, the field is attracting a whole new host of personality types.
Whether diners dig into the dirt or not, it does take the idea of organic to a whole new level.
It was a perfect storm of plenty money available, a whole new game changing technology and plenty of folks with good ideas wanting to try a new idea.
FORBES: J P Morgan Breached its Risk Limits More Than 330 Times in 2012
Perhaps the reality can be different if you are open to the possibility that you are making the most courageous choice of your life when you are willing to put your whole self on the line for a new project, to test an idea, or to take a shot at creating a better and happier life.
With climate negotiations apparently going nowhere - reports from Bonn this week indicate a whole new outbreak of division - is there scope in Rio for a Big Idea on energy?
This new learning approach predicates on the idea that people are now starting to learn a whole lot more from their network of relationships and sources on their own while on the job, than they do from formal training and education.
California has taken the idea of managed care for low-income seniors and people with disabilities to a whole new level.
FORBES: California Will Shift 456,000 Low Income Seniors Into Managed Care
But as promising as EDS' transformation idea sounds, it has yet to sell it to a single customer on the whole new package.
The makers of Punch started with the idea that creating media for a brand-new medium, tablet computers, requires a whole new approach.
FORBES: Satirical iPad App Punch Hires Vanity Fair Veteran Jim Windolf as Editor
There are a lot of people who think that some kind of international baccalaureate would be a good idea and we will be publishing proposals on the whole 14-19 curriculum again in the new year.
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