For example, we all can thank HP for a world of color.

FORBES: Will Meg Whitman be more like Steve Jobs, or Carol Bartz? HP's future is at stake

It takes place in a gritty-looking, color-drained world of grays, brown and icy blues.

NPR: 'Man Of Steel' Promises Poignancy From Superman

He sheds light on his exclusive use of the 'color' white -- a purist trademark that makes him one of the world's most distinctive architects.

CNN: A Quest to build

Most of us would love to live in a color blind world.

FORBES: Why It's a Mistake for Doctors to be Color Blind

The lasting appeal of this Brazil team, Duarte believes, is also linked to technology which allowed the 1970 World Cup to be beamed around the globe in color -- allowing viewers a first glimpse of the iconic yellow shirt.

CNN: The greatest football team: Spain 2012 vs. Brazil 1970?

Thought bubbles (picture the dialog bubble above the head of a comic strip character) are the unspoken attitudes, assumptions and beliefs that color our view of the world.

FORBES: It's Time For Our Leaders to Start Acting Like Leaders, Part II