Raymond James analyst Aaron Kessler cut his rating on the stock to Market Perform from Outperform.

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"Whether it's Snapchat or Twitter...consumers can be finicky, " said Aaron Kessler, an analyst with Raymond James Associates Inc.

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That's the word from Piper Jaffray analyst Aaron Kessler, who recommends loading up on ValueClick shares ahead of the company's Feb. 27 fourth-quarter earnings announcement.

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Raymond James analyst Aaron Kessler believes that CPCs improved in the fourth quarter, as year-over-year comparisons got easier, though he expects mobile to continue to weigh on growth.

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That's the word from Piper Jaffray analyst Aaron Kessler, who recommends loading up on ValueClick (nasdaq: VCLK - news - people ) shares ahead of the company's Feb. 27 fourth-quarter earnings announcement.

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