And yet we find ourselves entering another holiday season of familiar BlackFriday headlines about shoppers being trampled in a mad effort to get their mitts on the latest offline deal.
I'm one of the latter set: The notion of entering a store on BlackFriday is about as appealing to me as a dentist appointment in the dead of winter, but I'm quite happy to pick off some good online deals.
Still, news of the economy made us wonder about all those reports of robust spending on BlackFriday and record-setting online sales during last week's Cyber Monday.
The San Francisco startup is closing its web site for the day in protest of BlackFriday to make a point about consumerism and focusing on quality over quantity.