The board had been sitting in a conference room for three hours prior, talking in great detail about the business, but there is absolutely no question that I learned more in the 30 minutes of that sales pitch than I did in the board meeting.
Day after day, I found myself eating into those four hours with other business, beginning late, ending early (text about message about text about laptop) and never feeling mentally removed enough from the flurry of activity which comprised the rest of my day to do any worthwhile creative work.
This gives business managers an opportunity to improve budgeting for projects, without having to worry about utilization rates or idle hours if there is a gap in demand.