If the recent ad revenue improvement for cable channels is actually a result of ad dollars shifting from broadcast to cable networks, Viacom stands to see greater benefit than some of its competitors.
Chevy's biggest mistake, she said, was to invite consumers to actually create an ad rather than to simply tell their stories.
Ms. WALTER: It is popping up in a lot of campaigns, and, in fact, just going back to Georgia for a moment, Saxby Chambliss actually ran an ad defending his vote on the bailouts.
Fellow Congressman Joe Sestak compares Republican policies to a bag of dog droppings and actually appears in the ad holding a bag.
But he thinks human-driven ad services will actually become increasingly important.
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What DataXu does is develops the algorithms that use auction data from display, video and mobile to identify market segments where ad spend is actually working.
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In this age of consumer control, brand marketers and traditional ad agencies are actually leading their marketing efforts with event-based programming, and then turning that footage into TV spots.
But when Lincoln very recently decided instead to run two 30-second commercials, shortening the Fallon-inspired effort to just half of its original length and devoting the other 30 seconds to an ad focusing on the new MKZ sedan, Smith got left on the cutting room floor for the ad that will actually run during the Super Bowl.
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Like the one before it, the deal grants him control over a portion of ad time where Seacrest is actually peddling products directly.
In fact, Mr. Obama was actually given an opportunity to use this ad to distance himself from the Supreme Court decision that allowed unlimited PAC money in the first place.
In the case of Bioshock Infinite however, this is the first time I can recall a cosplayer actually being pulled into a wide-reaching ad campaign like this.
Personally, no way I vote for Obama, and every Romney ad I see makes me want to vote Libertarian, but then an Obama ad makes me think maybe Romney is actually serious about cutting spending?
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In its place is a gold old fashioned ad campaign that mixes messages around who is actually responsible for obesity.
My initial question was whether that information page will be a generic message or will actually tell you what behavior on your part inspired this particular ad.
Bizo, which worked with AppNexus, also found that in terms of clicks to actions, FBX is 2.6 to 8.9 times more efficient, meaning that after people clicked on the ad, they were that much more likely to actually act as the advertiser wanted them to.
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The reason is actually pretty basic, says Jared Belsky, executive VP at digital ad agency 360i.
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It was here that the unelected, largely unknown and unaccountable nabobs of central banking actually began to fix the global monetary system in a series of ad hoc and highly irregular deals with each other.
"Although we think he was probably buried in the late Roman period, about 1600 years ago it is possible that he actually lived in the Dark Ages in the 5th or 6th centuries AD, " he said.
Advocates believe the digital license plates could actually cut license plate construction costs and bring money to the state via ad sales.
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Gina is actually a fictional character based on a model who starred in a 1970s ad campaign for a Brazilian brand of toothpicks called Rela Gina.
They need to show not just that the ad was shown to a large number of people, but that it actually had some effect on a business metric that the company and its investors care about.
The original ad has been removed from Seek, so it cannot be verified and may actually be a fake.
Magazine insiders say the price of their ad space is worth it because ads reach a targeted, engaged audience that actually wants to see the commercial come-ons.
On YouTube viewers can choose which ad they want to see, and a campaign pays only if the video is actually watched.
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