Apparently, advertisers still believe if you see their ad in print it is worth way more than if you clicked their ad while online.
Maintaining both brands made it harder to sell integrated ad packages across both ad and print.
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The best-performing print ad right now is "Tammy, " who shed 138 pounds and became engaged.
Back in 2009, the company shut down radio and print ad efforts for lack of interest.
While online upstarts such as HotWired struggled to make money--they had to invent the banner ad--print titles flourished.
Kohler's "As I See It" print ad campaign has been running since 1988 but still sparks occasional controversy.
Based on data from the Newspapers Association of America, second quarter print ad growth came in below consensus at negative 8.9%.
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For instance, Rapaille says DaimlerChrysler's use of a dog in a recent print ad came out of a brand study by Archetype.
Indeed, a study early last year found that purchase intent after viewing iPad ads was 59% higher than the print ad.
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Last year, MoveOn generated controversy with a print ad calling Army Gen.
That could pose trouble for ad shops and print and broadcast media.
Such is the case with a new print ad campaign from perhaps what many may consider an unlikely source: a public television station.
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But according to several analysts, Lunesta's share of new prescriptions is inexplicably already flattening out despite a massive nationwide TV and print ad campaign.
Ogilvy had only a print ad with which to get his simple idea across and this idea helped spawn a multimillion dollar global communications firm.
The TV ads will begin airing on May 6, and a print ad will run in The New York Times and People on May 10.
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But like the Coopers ad, a print version of the spot had already won the "merit award" in the One Club for Art and Copy'sOne Show.
They've added undisclosed amounts to print ad campaigns in Slam magazine and sponsored a dunk competition across six cities that featured basketball rims as high as 13 feet.
This six-hour ordeal of radio and TV spots plus a print ad wasn't totally selfless: General Mills is sponsoring the U.S. leg of her I Am tour this summer.
Since print advertising is the second largest segment of the business, a faster than expected decrease in national print ad spending could mean further downside to our price estimate.
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Just as newspapers never found a way to replace the print ad dollars, these television companies look very much like businesses that have no apparent solution for future growth.
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With the paywall tracking ahead of our expectations, we think downside in the stock is limited, though lack of consistent strength in the print ad business keeps us on the sidelines.
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To be sure, cookie technology does not prove perfect causality, but it provides a lot more transparency than simply tracking "click-through rates"--or running a print ad in a newspaper or magazine.
We expect that print advertising revenues for the company will continue to decline until the end of our forecast period primarily because of a secular downward trend in US national print ad spending.
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According to a recent note by UBS, print ad growth came in at negative 8.9%, below estimates of a 7.7% decline, to the benefit of other media segments which will receive funds flowing out of print media.
FORBES: New York Times Agonizes As Print Media Ad Revenues Continue To Slide
The magazine industry, which fell into a much deeper trough during the downturn, just declared a second consecutive quarter of rising print ad revenues, with spending up 5.3 percent in the three months ending Sept. 30.
As the creative director at Calvin Klein, he drew notice with provocative black-and-white snapshots by Bruce Weber. (The photographer is also Shahid's Abercrombie collaborator.) One print ad for Obsession fragrance, for instance, featured naked bodies wrapped around one another.
Now that the PlayStation 3 has launched in North America several members of the Blu-ray Disc Association (Twentieth Century Fox, Panasonic, Philips, Pioneer, Sony and Warner Bros.) are pushing the "Experience Blu" ad campaign via print, online and television.
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Digital advertising has been a disappointment for many publishers, but with the iPad they feel they have a technology that best marries the splashy look and size of a full-page print ad with the cool interactive features of a digital ad and the ability to count how many people saw it.
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Changes in the tax code, tighter federal regulations on entertainment practices and the overall decline in print-ad sales have also had an effect.
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