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Go out to 10-year Treasuries and the inflation adjusted rate of return currently is a flat zero.
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Series I bonds consist of two components: a fixed interest rate return and an adjustable inflation-linked return, making them somewhat similar to TIPS. The fixed rate never changes, but the inflation return rate is adjusted every six months and can also be negative (which of course brings your total return down).
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In a world where annual inflation is running at a 3% rate (actually more if you think for a moment about your rising healthcare and educational costs), there is an overwhelming demand for a security whose rate of return is a negative real (inflation-adjusted) rate of 3%.
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After all, it you are satisfied with a 2% rate of return, near zero adjusted for inflation, go ahead.
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