In June, New York State Assemblyman Felix Ortiz introduced legislation to impose a sales tax on TV ads for certain foods and other products to raise money for obesity programs.
Yet the difficulty of showing ads on small screens and tracking their impact on sales has made advertisers unwilling to pay as much for mobile ads.
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It should also let developers earn more money from in-app ads because companies tend to pay more for locally-targeted mobile ads, believing they are more likely to translate into sales.
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The initial numbers for iPhone 5 pre-sales suggest the ads may fall on deaf ears, or at least ears plugged by Apple headphones.
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Target then sends you promotions for baby products (intermixed with ads for lawn mowers, believe it or not) which dramatically improve sales.
RackedNY.com gave a full rundown of some of the department store sales and many New Yorkers took note of the surprising ads for high-end retailer Saks (SKS) touting deals up to 70% off.
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He lobbied for the company, which spends 5% of sales on ads and marketing, to replace print ads that had simple shots of bikes and ad chatter in "weird Euro English" with more eye-catching pictures of Saunier Duval, the Spanish pro cycling team Scott Sports cosponsors.
You may have noticed full page ads in the Wall Street Journal and New York Times June 7, arguing for sales taxes on online purchases.
But it does make it possible to send ads to actual people across their devices, which has fueled ad sales, said Gokul Rajaram, Facebook's product director for ads.
Kurt Abrahamson, CEO of the share-button company ShareThis and a former Google sales director, says he thinks neither Google search nor its core search ads are threatened for now.
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