"Lamu attracts a fairly adventurous romantic type person who wants to come to somewhere that is completely different to their everyday lives, " he says.

CNN: Lavish and sleek: Kenya's prime property market boom

The idea is to figure out on the fly, through the terms the person uses, whether he is gay, old, divorced, adventurous, or anything else that could be a group--in the best cases, taking him to one of a half-dozen planned specialty sites.

FORBES: The Algorithm Of Love