The company thinks the value for very fast response times on dynamically updated information is very broad, far beyond returning results to impatient retail customers, because it allows users such as business analysts, marketing and advertising staff to ask more questions and then develop and refine models.

FORBES: Big Data Meets Online Travel - 20 Billion Offers, One-Second Response Time

The fourth and last phase, scheduled to begin in May 2012, will be dedicated to the implementation of the business and marketing plans, which includes adjustment of current advertising rates and possible staff re-assignments, as well as monitoring of progress in achieving financial sustainability.

UNESCO: MEDIA SERVICES

In Truckee, the small main town of the resort, the Safeway supermarket has resorted to advertising on television to attract staff.

ECONOMIST: The California housing market: Squeezed out | The

McCann Erickson, an advertising agency, has been criticised for trimming staff.

ECONOMIST: Hard labour

These blogs are explicitly run as businesses, with paid staff doing the writing and sales departments selling advertising.

ECONOMIST: More people are quitting their day jobs to blog for a living

In addition the company has put a freeze on the hiring of new staff, and is also cutting back on advertising.

BBC: Travelocity cuts costs

It has laid off staff in the newsroom and taken other cost-cutting measures to offset a decline in advertising revenue.

ECONOMIST: Business this week | The

The Gore staff felt so good about its candidate's performance in the debate that it wants to pour precious advertising dollars into rebroadcasting it on cable channels in battleground states.

CNN: The Lover vs. the Fighter