Other retailers are embracing simplicity, too: Office furniture maker Herman Miller has actively reduced the variations on its iconic Aeron chair.

FORBES: Why Less Is More for Holiday Shopping

Volkema took a modest office, customized it only by adding Herman Miller's popular Aeron chair, and pulled together a team of a dozen executives to come up with a plan.

FORBES: HERMAN MILLER Furnishing The Future

There's nothing we enjoy more than not even leaving the comforts of our Aeron chair in order to catch a program in HD, and now we've got reason to believe that even more high-definition content could be coming down the internet pipeline in the not-so-distant future.

ENGADGET: Neokast / MoveDigital partner for internet-based HD on-demand venture

The Aeron Full Feature Posture Fit Chair features back support, adjustable arms and a design that evenly distributes weight around the chair.

FORBES: Magazine Article

He wanted a classy desk chair that would compete with the established master of back support, Herman Miller's Aeron model.

FORBES: The Chair Men