After the screening, the stars are going to a glittering after-show party at the Royal Opera House in Covent Garden.

BBC: Jude Law and Nicole Kidman star in the film

Concerns were raised following a double shooting at an after-show party held there by the controversial rap collective So Solid Crew.

BBC: Astoria wins licence appeal

Even the after-show party-scene glamour will be socially leveraged.

WSJ: Tweeting the Oscars: I'd Like to Thank My Twitter Followers

Last Xmas runs from 15-17, 22 and 24 December at 8pm with an after-show Christmas party in the bar on Christmas Eve.

BBC: Buckland Abbey

We'll also show you a great time at our day one after-party featuring live music and special guests.

ENGADGET: Announcing Engadget Expand, a live event and expo for gadget fans!

The question remains whether viewers -- and thus advertisers -- will revisit the show after "Ellen's" big coming out party.

CNN: Gay characters don't always cost TV ad dollars

Mr Callaby's Brit-winning designs were used by Sony for their awards's after show party.

BBC: The Brit Awards: Norfolk designers enjoy sweet success

My greatest achievements include getting eleven people into a Gianni Versace show at the Paris Ritz on a single ticket (and to the after-party too).

FORBES: Mighty Burberry Versus Fagin's Fashion Forgers