Argo has emerged as the best picture favourite at the Academy Awards, after scooping the top prize at the Baftas and Golden Globes, in addition to awards from the Directors Guild of America, the Screen Actors Guild and the Producers Guild of America.

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May became Price Waterhouse firm leader 1910 and won the contract in 1935 for guarding the Academy Awards votes after some raised concerns about the honesty of the process.

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The exceptions: the Academy Awards and Undercover Boss, which aired immediately after the Super Bowl.

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The Academy Awards take place two days later in Los Angeles, two weeks after the Bafta Film Awards in London.

BBC: Emmanuelle Riva

High profile live events from NFL games to the Academy Awards will continue to be sought after vehicles for wide brand exposure.

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The film, which won a record-breaking ten Academy Awards after its 1961 release, has been restored and will be reissued in Blu-ray form November 15 by Twentieth Century Fox Home Entertainment.

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But for now, after her current promotional tour, Spencer's next public appearance will be at the Academy Awards - alongside Crowe.

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Tony Award-winning designer Derek McLane, much sought-after for his use of unlikely materials in sublime patterns, has been tapped to put together the set for the 85th Academy Awards telecast.

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