Its brand is not yet strong enough to absorb more than a couple of slip-ups, and the re-launch of AlfaRomeo in America will be difficult and expensive.
So under the new plan, seven new, previously unannounced vehicles will be launched in 2015 and 2016 as well as a half-dozen new, unidentified AlfaRomeo models.
The team championship was introduced in 1958, which is why AlfaRomeo (winners of the 1950 title with Alberto Ascari) and Mercedes-Benz (winners in 1954 with Juan Manuel Fangio) are not classed as debut winners.