For all its success in mobile phones, Samsung is an also-ran in the global smart-phone market.
Can two also-ran burger chains that struggled through the recession win over Wall Street investors?
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BofA, though the champ in deposits, is an also-ran number five in mortgage originations.
In the capital, the Communists were a poor also-ran in both parliamentary and presidential elections.
This year, in a mere also-ran BCS contest, it looked like Texas might come to Pasadena (of California).
And in ways that engage and deliver an experience that go way beyond the me-too-ism of also-ran brands.
In areas like Internet search, social networking and smartphone software, Microsoft holds the humbling position of an also-ran.
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In other words, if you are on top of the pile today, chances are you'll be an also-ran tomorrow.
Crazy as it seems, New York is starting to feel like an also-ran.
This perhaps explains why Siena, Florence's rival in many ways, has been treated as an also-ran of art history.
Morgan Stanley is, by contrast, an also-ran in fixed income, a crucial area these days that includes credit, commodities and rates.
In the other is the market's longtime also-ran, Scientific-Atlanta, now hawking its next great hope for an upset: the Explorer 2000.
In Internet search and mobile-phone software, the company has been relegated to also-ran status, behind Google ( GOOG) and Apple ( AAPL).
From that moment, Apple began the rise from also-ran to market leader.
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"We wouldn't do this if we thought it was just another also-ran, " Brightsolid chief executive Chris van der Kuyl told the BBC.
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Even Microsoft, which is at risk at becoming an also-ran in new markets, produces lots of cash from its Windows and Office franchises.
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By that standard, and the standards of its defense sector peers, Northrop Grumman was an also-ran for much of the last 10 years.
Perkin-Elmer, for years an also-ran instrument maker, last month raised its visibility (and market cap) by forming a spinout company to generate genomic information.
That hit and other shrewd moves have let the Disney Channel, a longtime also-ran in kid TV behind Viacom's Nickelodeon, mount a serious challenge.
After years as the also-ran of the cholesterol market, AstraZeneca's Crestor has finally won a blow against Pfizer's rival Lipitor, the world's best-selling pill.
Less than three months ago, MySpace introduced a new design meant to position it as an entertainment hub rather than an also-ran social network.
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What a pleasure to see the superpopular, bizarrely doomed Dale Earnhardt take the checkered flag there in '98 after two decades of being a Daytona also-ran.
Lolo Jones went from redemption-seeker to also-ran on Tuesday night, finishing fourth in the 100-meter hurdles in London behind an Australian and two U.S. teammates after stumbling in Beijing.
Ross, 47, came to Disney Channel from Nickelodeon and helped Anne Sweeney turn the station around from an also-ran into the kids network that often beats Nick.
Microsoft also signaled how central Xbox has become to its broader consumer strategy by announcing a rebranding of the also-ran Zune music subscription music service as Xbox Music.
But for an also-ran brand in pickups, taking the wraps off the new Tundra in Chicago will be only the first mile on a challenging road for Toyota.
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Someone, however, might manage to damage an also-ran like Yahoo!
And researchers and Wall Street analysts have had another reason for viewing it as an also-ran: It is only half as effective as torcetrapib, boosting HDL by only 30%.
The difference between Djokovic last year and years past, when he was No. 3 in the world and a consistent also-ran at Grand Slams, was a matter of aggression.
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Woodson's return to the Raiders is puzzling in large part because of their established status as AFC also-ran along with his desire to win now, so late in his career.
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