They do not wear black rimmed glasses, consume an energy drink every hour and listen to Suzanna Choffel.
He and Seann William Scott star as a pair of dead-end marketers shilling an energy drink to high-school students.
In one experiment, college students drank an energy drink and then solved puzzles.
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Although Kickstart may look like an energy drink, it has far less caffeine, at 92 milligrams for a 16-ounce can.
They also worked to make an energy drink, an electrolyte drink, and a melatonin shot aimed to promote healthy rest and sleep.
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PepsiCo said it doesn't consider Kickstart to be an energy drink, noting that it still has far less caffeine than drinks like Monster and Red Bull and none of the mysterious ingredients that have raised concerns among lawmakers and consumer advocates.
Ten years later Rapp, the ceo of Wet Planet Beverages in Rochester, New York, was in the news again for rolling out XTC, an energy drink for club-hoppers (it's loaded with the caffeine-rich guarana berry) that shares the name of a recreational drug.
This was just one of the challenges that the team encountered along the way, but one that resulted in a new technology that advances on what was there before, proving this wasn't just about the glitz of a media stunt to promote an energy drink.
Braun currently has deals with AirTran Airways and Nike, as well as an equity stake in Limelite Fusion Energy Drink.
This summer, New York's attorney general launched an investigation into the marketing prices of energy drink makers including Monster and PepsiCo, which also makes Amp.
The American Beverage Association, an umbrella group for drink makers, recommends energy drinks not be marketed to children younger than 12 years of age.
In August, the New York attorney general began an investigation into 5-Hour and its energy drink rivals Monster and Amp to see whether the products' labels match their actual contents.
Last year Chinese energy drink sales reached 5 billion yuan, registering an annual growth of 45%, according to the market research group China Investment Research Consultant.
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The federal agency says the term "energy drink" isn't defined by any FDA regulation, describing it as an ill-defined marketing term with widely varying ingredients.
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